Common problems of Coaches
Many coaches dive into the online space with great passion and solid knowledge, but still end up frustrated with poor or zero results. Why? Often, it's not about the quality of their offer—it’s about the approach. Here are some of the most common mistakes that lead to underwhelming results:
1. Overpricing
Some coaches set their prices way too high, assuming that higher prices automatically communicate higher value. While premium pricing works in some markets, it backfires when your audience isn’t convinced of your value yet. If you haven’t built enough trust, authority, or social proof, your audience may hesitate or walk away completely.
2. Underpricing
On the flip side, underpricing can make your offer seem “too good to be true” or even suspicious. It might attract the wrong audience—those looking for freebies rather than transformation. It also sends the message that your service isn’t valuable, which can hurt your credibility in the long run.
3. Too Many Digital Products
Trying to sell too many products at once can confuse your audience. It spreads your energy and messaging thin, making it hard to establish a clear brand identity. Instead of becoming known for one powerful, transformational offer, you risk being seen as “just another coach” with too many options and no clear standout.
4. Short Marketing Period
A lot of coaches create amazing products and expect quick sales with minimal marketing. But in reality, people need time to see, understand, and trust what you're offering. Rushing the launch or marketing cycle often results in low visibility and poor engagement. Building anticipation and warming up your audience over time is key to better conversions.
