7 catchy hooks to get your audience
There’s a game to writing—and the hook is your first play. Whether you're crafting a social media post, an article, or a newsletter, a strong hook or headline is what makes someone stop scrolling and start reading.
Your hook is your first impression. It should spark curiosity, stir emotions, or promise value. Here are 7 proven hooks that can help you stop the scroll and reel your readers in:
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1. “I can’t believe I didn’t know this all this while…”
This kind of hook plays on relatability and surprise. It makes your audience feel like they're about to discover something valuable—something they’ve been missing out on for too long. It's humble, honest, and instantly draws people in.
> Use this when you're about to share a game-changing tip or insight that feels like a secret.
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2. “Don’t read this if you’re…”
Reverse psychology never goes out of style. This hook dares your audience to keep reading by telling them not to. It creates a sense of rebellion and curiosity.
> Tailor it to your audience. For example: “Don’t read this if you’re afraid of success” or “Don’t read this if you love wasting money.”
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3. “7 Easy Ways to…”
People love lists—especially when they promise simplicity and quick wins. A numbered hook feels structured and achievable.
> Example: “7 Easy Ways to Save More as a Student” or “7 Easy Ways to Build a Personal Brand Without Burning Out.”
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4. “Why is no one talking about…”
This hook sparks intrigue and urgency. It positions your content as exclusive, as if you’re uncovering a hidden truth or neglected topic.
> Perfect for spotlighting overlooked issues, ideas, or trends—especially in niche or advocacy spaces.
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5. “Don’t do this if…”
This one gives off a warning vibe—almost like an insider tip to protect the reader from making a costly or embarrassing mistake.
> Example: “Don’t do this if you’re applying for a scholarship” or “Don’t do this if you’re trying to grow on Instagram.”
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6. “Best places to…”
Ideal for lifestyle, travel, or niche recommendations, this hook appeals to readers looking for value and discovery. It sets the expectation that you’re about to share a curated list they can trust.
> Example: “Best Places to Eat in Abuja on a Student Budget” or “Best Places to Pitch Your Story as a First-Time Writer.”
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7. “How to…”
A classic—and for good reason. It promises a clear solution to a problem your audience wants to solve. It’s straight to the point, and people love practical advice.
> Examples: “How to Start a Writing Career with Zero Experience” or “How to Make Your Brand Story Stick.”
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Final Tip:
Always pair your hook with a strong follow-up sentence. Once you’ve gotten their attention, don’t waste it—deliver value quickly, or you’ll lose them just as fast.
