How to Build a Personal Brand That Stands Out – A Guide to Self-Marketing
In today’s fast-paced world, standing out is not just an option—it’s a necessity. Whether you're a creative writer, an entrepreneur, or a professional in any field, your personal brand is your unique fingerprint in the industry. A strong personal brand opens doors, builds credibility, and positions you as an authority in your niche. But how do you create a personal brand that is both compelling and unforgettable?
1. Be Authentic
Authenticity is the foundation of a strong personal brand. People connect with real, relatable, and honest individuals. In an era where social media allows everyone to curate a “perfect” life, being real makes you stand out. Authenticity means showing up as yourself—your values, beliefs, and passions—without trying to fit into a mold.
For example, Chimamanda Ngozi Adichie is known for her unapologetic stance on feminism and African storytelling. Her brand is built on authenticity, and that’s why people trust her voice. Similarly, if you are a brand storyteller or content creator, let your true voice shine. If you are funny, embrace humor in your storytelling. If you are deeply analytical, use insights to shape your narratives. The more real you are, the more your audience will resonate with you.
2. Have a Uniqueness That Can Be Associated With You Anywhere and Anytime
What’s that one thing that makes you unforgettable? Your uniqueness could be a signature storytelling style, a distinct way of presenting ideas, or even your approach to work.
Think of Wole Soyinka—his use of Yoruba mythology in literature makes his works easily recognizable. Likewise, when you think of someone like Elon Musk, his futuristic vision for humanity stands out. Your uniqueness should be so distinct that when someone encounters your work, they immediately think of you.
For instance, if you are a writer, develop a signature writing tone or theme that is instantly recognizable. If you are an entrepreneur, let your business model reflect an idea that is refreshingly different from the norm. Uniqueness is not about doing something entirely new; it’s about doing it in a way that only YOU can.
3. Have a Unique Brand Color
Never underestimate the power of color in branding. Colors evoke emotions, create recognition, and build familiarity. If I say "red and yellow," your mind probably thinks of McDonald's. If I mention "blue and white," Facebook or Twitter might come to mind. That’s the power of color association.
The same applies to personal branding. When people see your color, they should immediately associate it with you. Oprah Winfrey often uses purple in her branding, symbolizing royalty, wisdom, and inspiration. Tiffany & Co. has trademarked its "Tiffany Blue," making it impossible to mistake its branding for anyone else.
If you are building a personal brand, choose a color that aligns with your personality and values. If you want to be perceived as bold and energetic, red might be your go-to. If you are all about calm and trust, blue could be perfect. Once you pick a brand color, use it consistently across your website, social media, business cards, and any platform where your brand appears.
Final Thoughts
Building a standout personal brand requires intentionality. Be authentic, develop a unique trait that makes you instantly recognizable, and leverage the psychology of colors to create a strong visual identity. When done right, your personal brand will not only open doors of opportunity but will also leave a lasting impact wherever you go.
